The 7 Laws Of Social Media Marketing Today

Business marketing has been changed dramatically with the use of social media sites. New markets are accessible which can be a huge benefit to any business, and today there are ways to use social media marketing more efficiently than ever before.Here are 7 laws which can help your business develop a more effective social media marketing campaign and presence.1. Quality Before Quantity Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.

2. FocusObscure and unfocused content doesn’t help anybody. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.3. Connect With Key InfluencersIdentify the key people or organizations in your niche. They have the audience you’re trying to reach so when you comment and post on their pages, you’re target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche. Don’t be reluctant to promote others, the rewards can be considerable.4. Be Available It’s pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.5. Pick Your Social Media Sites CarefullyNot every market will use the same sorts of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.

6. Don’t Forget Your Followers Are PeopleIt’s easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.7. Keep An Eye On Your CompetitorsYour competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.

Who’s Financing Inventory and Using Purchase Order Finance (P O Finance)? Your Competitors!

It’s time. We’re talking about purchase order finance in Canada, how P O finance works, and how financing inventory and contracts under those purchase orders really works in Canada. And yes, as we said, its time… to get creative with your financing challenges, and we’ll demonstrate how.

And as a starter, being second never really counts, so Canadian business needs to be aware that your competitors are utilizing creative financing and inventory options for the growth and sales and profits, so why shouldn’t your firm?

Canadian business owners and financial managers know that you can have all the new orders and contracts in the world, but if you can’t finance them properly then you’re generally fighting a losing battle to your competitors.

The reason purchase order financing is rising in popularity generally stems from the fact that traditional financing via Canadian banks for inventory and purchase orders is exceptionally, in our opinion, difficult to finance. Where the banks say no is where purchase order financing begins!

It’s important for us to clarify to clients that P O finance is a general concept that might in fact include the financing of the order or contract, the inventory that might be required to fulfill the contract, and the receivable that is generated out of that sale. So it’s clearly an all encompassing strategy.

The additional beauty of P O finance is simply that it gets creative, unlike many traditional types of financing that are routine and formulaic.

It’s all about sitting down with your P O financing partner and discussing how unique your particular needs are. Typically when we sit down with clients this type of financing revolves around the requirements of the supplier, as well as your firm’s customer, and how both of these requirements can be met with timelines and financial guidelines that make sense for all parties.

The key elements of a successful P O finance transaction are a solid non cancelable order, a qualified customer from a credit worth perspective, and specific identification around who pays who and when. It’s as simple as that.

So how does all this work, asks our clients.Lets keep it simple so we can clearly demonstrate the power of this type of financing. Your firm receives an order. The P O financing firm pays your supplier via a cash or letter of credit – with your firm then receiving the goods and fulfilling the order and contract. The P O finance firm takes title to the rights in the purchase order, the inventory they have purchased on your behalf, and the receivable that is generated out of the sale. It’s as simple as that. When you customer pays per the terms of your contract with them the transaction is closed and the purchase order finance firm is paid in full, less their financing charge which is typically in the 2.5-3% per month range in Canada.

In certain cases financing inventory can be arranged purely on a separate basis, but as we have noted, the total sale cycle often relies on the order, the inventory and the receivable being collateralized to make this financing work.

Speak to a credible, trusted and experienced Canadian business financing advisor as to how this type of financing can benefit your firm.